Will it blend?

We went to see a speaker from Google the other night and he was talking about a US based business that has totally transformed itself by publishing videos on You Tube. And they sell food blenders, not a trendy youth product.
In the first weekend after they put a video on You Tube, they sold more product than they had done in the previous month.

We're all desperately trying to think of a new ways to create such a brilliant cheap solution to driving new customers to what was previously a rather average business.
Have a look by clicking here

This is what it looks like when you blend a load of glow sticks with the lights off: